Our (sort of) Magnificent Obsession
WETHEAD
We're fully convinced getting people wet is crazy/safe fun. We invented SPLASH OUT (8MM sold worldwide) and countless other water toys from water rackets to water game mats (Super Soaker Twister began here). Meanwhile WETHEAD is our personal all-time favorite. You put on a hat, pulled out a rod, and maybe got really wet. Massive fun, and fun to watch. It garnered 300MM+ youtube views.
WETHEAD's complete story might get told someday, but not here nor now.
The story is rather miraculous and crazy. Suffice to say, after inventing hundreds of games, in humility we can say that the "WETHEAD-Function" of releasing water onto a kids' head, is crazy-safe and proven to be FUN to WATCH, FUN to PLAY and in these Online/Social-Media Days - FUN to POST and to WATCH Online.
WETHEAD has garnered hundreds of millions of youtube views, confirming the play pattern and also cementing the success of the brand name "WETHEAD". You know you have an online sensation when influencers post videos without getting paid to love your product. Many influencers did that!
(full disclosure: a few influencers did get paid by one prior licensee)
WETHEAD and SPLASH OUT are registered tm's of Rudell Design, btw
The Journey from
NO-TECH to TECH
Originally a simple pull-a-rod and get-wet product, we began seeing folks posting themselves playing WETHEAD and using OUR product as the PENALTY-PAYOFF event for other games and gaming challenges.
Answer a trivia question wrong, pull a rod. Lose an online game of FR*GGER, pull a rod. Bet your opponent 2 rods you can out-survive them during F*RTNITE. BRILLIANT!
THINK ABOUT IT - People love:
REWARDS for winning a competition, and
WATCHING (fun/safe) penalties for losing.
