Who We Are

Rudell Design is a new product development and invention company primarily serving the toy industry. The company, in business since 1975, conceives and develops new toy, game, and related consumer products, presenting completed prototypes, drawings and video presentations to manufacturer clients for royalty licensing. Rudell Design has been responsible for the successful development and licensing of hundreds of millions of dollars of consumer products. 

 

In addition to its extensive internal development capabilities and experience, Rudell Design has also coordinated and overseen outside professional development groups on multiple projects, in some cases remaining involved all the way to, and then through, production and promotional product launch. 

 

Although the company’s primary consumer product development focus and strengths lie in the conception-development-licensing sequence, over the years Rudell Design has been involved in virtually every phase of the product development adventure, from original brainstorm inception through product feasibility evaluation, breadboard and preliminary model and 2-dimensional presentation development, licensing, post-licensing production design and engineering, packaging conception, copywriting, voice and sound recording and programming, and even TV shoot coordination. 

 

We’ve introduced huge companies to other huge companies, and represented toy clients to entertainment property licensors - in some cases being instrumental in obtaining approvals from entertainment licensors for our toy company clients. 

It all sounds real tidy, professional, and buttoned-up - and then we remember painting models in the back of a van (on the way up the freeway to a meeting), or gingerly walking art supplies through a machine gun-guarded third world nation border checkpoint (to work with a factory at the very last minute) and all of a sudden we come back to the sober reality that we simply do what it takes to make product happen. 

 

The company has been honored in being rated one of the top toy development groups in the world, and has been showcased on E! ENTERTAINMENT'S "World's Coolest Toys". Elliot Rudell was inducted into the Hasbro Toy Inventor Hall Of Fame in 2001. Rudell Design's client list includes most major toy manufacturers in the world. Their products have been successfully marketed by licensees everywhere from Australia to Hungary, South Africa to Japan. 

 

The company operates out of a design facility about ten miles south of Los Angeles Airport.  Facilities include a complete prototype modelshop, computer and manual graphic design department, video and audio recording facilities, as well as conference and administrative areas.